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The following is a guest post from Alex Triplett, CFO and COO at Appfire. Opinions are the author’s own.

Ask any CFO and they’ll tell you they are used to navigating unpredictable economic conditions, from rising inflation and fluctuating interest rates to volatile market conditions. While uncertainty isn’t new, the way CFOs address it continues to evolve as companies are pressed to be more adaptable.

So how can CFOs adapt their financial strategies to ensure resilience and enable their organizations to maintain growth? Here are five actionable tips on how to stay resilient and drive growth while managing budgets during periods of uncertainty.

1. Understand the current economic environment

Before any budget planning or new initiatives can begin, it’s essential to evaluate the current economic environment to remain vigilant and adaptable. It is the CFO’s responsibility to identify the broader economic activities that could potentially impact an organization’s financial trajectory.

Alex Triplett  CFO and COO, Appfire

Alex Triplett

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Start by analyzing the macroeconomic trends that impact your organization’s industry. This includes looking at everything, from interest rates to the latest innovations like AI, and assessing how it is collectively shaping the market. According to Deloitte, the macro concerns that are top of mind for CFOs right now are geopolitics (56%) and the overall economy (41%). Understanding how these factors will impact business can help CFOs form more accurate forecasts and guide strategic decision-making before putting pen to paper.

2. Stay agile, not rigid

Ditch the traditional budgeting frameworks. Given how quickly the economic environment can shift, static annual plans are outdated before the fiscal year even begins. CFOs should focus on building flexibility into financial frameworks to avoid being caught off guard when external conditions change.

Rolling monthly or quarterly forecasts and robust contingency plans allow organizations to stay proactive rather than reactive. By building in flexibility, organizations are better positioned to adjust spending, reallocate resources and explore new opportunities without feeling constrained by an outdated budget. In fact, Gartner found that 72% of CFOs prioritize building flexibility into their budgeting plans to better manage the fluctuating economy.

3. Combine top-down and bottom-up strategies

Choosing between top-down and bottom-up approaches can significantly impact resource allocation and decision-making. Each has strengths and weaknesses, so the key is to apply both to support an organization’s goals.

In a top-down approach, the team sets a budget target and allocates resources across departments based on strategic priorities. This method can be efficient in ensuring resources go toward high-level objectives and the spending aligns with the organization’s goals. However, top-down budgets can sometimes miss supporting specific departmental needs because they lack detailed input that solves certain ground-level challenges and opportunities.

On the contrary, a bottom-up approach starts at the department level and requires each department to submit budget proposals based on their anticipated needs and goals. This method provides a more granular perspective which can lead to improved accuracy and accountability, but it also takes more time and introduces the risk of departments requesting more resources than necessary.

Combining elements from both methods enables an organization to set high-level priorities and incorporate department-level insights to inform decisions with front-line perspectives.

4. Leverage data

Organizations that effectively leverage data for budgeting tend to see a 5-6% increase in profitability compared to their peers that don’t. 

In today’s digital world, technology has become an invaluable ally in the budgeting process. By harnessing advanced data analytics tools, insights can be quickly analyzed and taken into consideration when making financial decisions.

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